Wednesday, October 30, 2019

Cultural Activity Report Guide Essay Example | Topics and Well Written Essays - 500 words

Cultural Activity Report Guide - Essay Example I do not to know what to think. One thing is for sure, the United States comprises many ethnic groups, cultures and races. How the Latino fits into the American society, is still in a process of evolution. I attended the event. Electric energy: Am attracted to the people who smile and enjoy themselves. The music was passionate and live. I could not resist moving to the rhythm of the salsa music, even though it is not my kind of music. I actually love rock music instead. There was smell and taste of delicious ethnic foods from all over central and Latin America. I also observed dancing children. Although I did not expect it, I felt like I was fitting. It was a visual feast. There were colorful booths, ethnic costumes, colorful people and different races. I felt a sense of ethnic pride and richness from the people. There was a lot of joy from the music as people were having fun. The atmosphere looked easy and there was a sense of belonging. It was a great time to meet new friends and to socialize. Sight: I could see happy people dancing. Moreover, I saw colorful booths and a salsa band by the name, Julio Bravo orchestra. This happened to be the headliner band in the cultural event. I saw community and professional groups showcasing the Latin dance and ballet folkloric. I could also see ethnic costumes, different races, children who were dancing and people who were

Monday, October 28, 2019

Immanuel Kant on law and justice Essay Example for Free

Immanuel Kant on law and justice Essay To be moral living human beings there must be a guiding action. This action varies depending on the degree of obligation: law, rule or maxim. A law should promote and protect the common good. Above all, a law must be just and reasonable to follow. A rule is a prescribed guide for conduct or action that indicates how we ought to act to behave in certain situations. Rules are not strictly legislated but are nevertheless obligatory guidelines for actions. A maxim is a general truth or rule of conduct. Immanuel Kants political teaching may be summarized in a phrase: republican government and international organization. In more characteristically Kantian terms, it is doctrine of the state based upon the law (Rechtsstaat) and of eternal peace. Indeed, in each of these formulations, both terms express the same idea: that of legal constitution or of peace through law. Rechtsstaat is a doctrine in continental European legal thinking, originally borrowed from German jurisprudence, which can be translated as a legal state, state of law, state of justice, state of rights or state based on justice and integrity. It is a constitutional state in which the exercise of governmental power is constrained by the law, and is often tied to the Anglo-American concept of the rule of law, but differs from it in that it also places an emphasis on what is just (i. e. a concept of moral rightness based on ethics, rationality, law, natural law, religion or equity). In a Rechtsstaat, the power of the state is limited in order to protect citizens from the arbitrary exercise of authority. In a Rechtsstaat the citizens share legally-based civil liberties and they can use the courts. A country cannot be a liberal democracy without first being a Rechtsstaat. German writers usually place Immanuel Kants theories at the beginning of their accounts of the movement toward the Rechtsstaat. Kant’s approach is based on the supremacy of a country’s written constitution. This supremacy must create guarantees for implementation of his central idea: a permanent peaceful life as a basic condition for the happiness of its people and their prosperity. Kant proposed that constitutionalism and constitutional government ought to be sufficient to guarantee this happiness. Kant had thus formulated the main problem of constitutionalism: The constitution of a state is eventually based on the morals of its citizens, which, in its turn, is based on the goodness of this constitution. A Kantian justice system would thus solely focus on what was done, rather than on the character of the person who did it. No excuses regarding a criminals genome, upbringing, history of mental illness, or socioeconomic status can exonerate him from receiving punishment for the criminal act. The fact that a man was abused during his childhood does not justify his infliction of similar abuse on others later in life. Many duties are developed into laws because society has deemed them important for the protection of the individual. There are some laws that are written to safe guard the individual and others for the community. All laws must be written to uphold society which includes protecting the rights of all people in both the majority and minority consequently all laws must possess certain common traits. Immanuel Kant believed that all humans are born inherently bad and must try hard to be good. This model of thought is of immense help to understanding what actions Kant saw as necessary for the creation of justice within the real world, since, once again, every individuals worldview is based upon that individuals own set of experiences. â€Å"Pure reason is a perfect unity; and therefore, if the principle presented by it proves to be insufficient for the solution of even a single one of those questions to which the very nature of reason gives birth, we must reject it, as we could not be perfectly certain of its sufficiency in the case of the others†. (Critique of Pure Reason, 3) Kant on Contemporary Issues Contemporary Issue: A proposal by the government to legalize theft. According to Immanuel Kant’s theories and views he would try to oppose this law. The general definition of theft is the taking of another persons property without that persons permission or consent with the intent to deprive the rightful owner of it. Immanuel Kant would consider this an immoral action on the individual’s part therefore resulting in punishment. When someone is punished for something it is because they did something abominable. Humans act not only on impulse as effected by laws of nature, but also out of conscience choice based on principles and these principles tell us how we ought to act. Our conscience as a capacity has a fundamental sense of value and personal responsibility. If theft were to be legalized, it would result in a never-ending chain of people committing evil actions to further their own need. People would become more selfish and greedy. Because Kant believes humans are born inherently bad we must strive every day to avoid temptation which we can only be redeemed by good behaviour and the grace of God. This would also go against Kant’s ideal justice system. â€Å"Nothing can escape our notice; for what reason produces from itself cannot lie concealed, but must be brought to the light by reason itself, as soon as we have discovered the common principle of the ideas we seek. † (Critique of Pure Reason, 5). Kants theory is his belief that it should always be possible, within our power, to do the right thing. Kant believes that rational humans are agents, they have plans, and they make deliberate choices. It is this fact about humans that Kant’s ethical theory seeks to enshrine and protect. Human agency should never be sacrificed for anything less valuable and everything is less valuable. Justice has a moral obligation to always do. The first duty of justice is to never treat people as mere means to one’s own ends. But treating a person as an end in themselves is to do more than respect this duty: it is also to assist them in achieving their morally lawful ends. For these reasons Immanuel Kant would not allow to legalize theft. Our government, justice duty and morality would all be altered if such a thing were to happen and that was Kant’s biggest fear that our humanity would be consumed by materialistic things. We need laws and peace in order for us, as people, to be rational human beings. Work Cited: Germany. Understandings of the Rule of Law Wikis Der Freien UniversitA ¤t Berlin. N. p. , n. d. Web. 21 Sept. 2013. Kant, Immanuel, J. M. D. Meiklejohn, Thomas Kingsmill Abbott, James Creed Meredith, Immanuel Kant, Immanuel Kant, and Immanuel Kant. The Critique of Pure Reason. Chicago: Encyclop? dia Britannica, 1955. Print. Rauscher, Frederick, Rauscher,. Kants Social and Political Philosophy. Stanford University. Stanford University, 24 July 2007. Web. 21 Sept. 2013. Immanuel Kants Critique of Judgment. Immanuel Kants Critique of Judgment. N. p. , n. d. Web. 21 Sept. 2013.

Saturday, October 26, 2019

Causes and Effects of the American Civil War Essay -- American History

  Ã‚  Ã‚  Ã‚  Ã‚  Did you know that in the Civil War, America lost the most men ever? After four years and over 600,000 American lives, the Union (North) prevailed in wearing down and forcing the Confederacy (South) to surrender. Eli Whitney’s cotton gin, the Missouri Compromise, and the Dred Scott case contributed greatly to the Civil War. After the Civil War, the Southern economy was devastated with millions of homeless, while the northern economy boomed.   Ã‚  Ã‚  Ã‚  Ã‚  Eli Whitney created one of the first causes of the Civil. In 1793 Eli Whitney’s invention of the cotton gin greatly increased the amount of cotton produced. The cotton gin cleaned the cotton by extracting the cottonseeds efficiently. In the 1800’s, 36,000 bales of cotton were exported, but after the invention of the cotton gin, 4,600,000 bales of cotton were produced. This could not be done with out the help of slave labor. Slave labor allowed the production of cotton to be profitable and the southern farms relied on slaves because they couldn’t plant and harvest more cotton without them. The southern economy grew dependent on slave labor and some areas of the south consisted of over 50% slaves.   Ã‚  Ã‚  Ã‚  Ã‚  As the tensions grew, the battle for free or slave states intensified. The Missouri Comprise decided whether Missouri would be admitted into the union as a state that would allow or prohibit slavery. This issue is due to the fact that Missouri doesn’t lie on either side of the Ohio River. As of 1819 any states south of the Ohio R...

Thursday, October 24, 2019

Research Concepts Summary

The group moves through 4 stages: Planning Acting Observing reflecting This research is popular among: Organizational management Community development Education Agriculture Ethnography is another type of research, the emphasis is on describing and interpreting cultural behavior. The researchers participate in group activities while observing their behavior, taking notes and conducting interviews etc. It may also be called ‘Fieldwork or ‘Participant observation' Feminist research is yet another type of research.There was an argument of whether this was a methodology (general principle which will guide your research) r an Epistemology (study of nature of knowledge and Justification, it looks where the knowledge came from and how we know what we know). But it can be both. Feminist research is about the fact that mostly male people are used for research and when a research is called objective and scientific truth when only used male participants, that's not right. It's emphas is is on participative, qualitative inquiry. Feminist research has provided a framework for researchers who do not want to treat people as research objects.Grounded theory: The emphasis in this methodology is on the generation of theory which is grounded n the data – this means that it has emerged from the data. Grounded theory is therefore flexible and enables new issues to emerge that the researcher may not have thought about previously. Triangulation: Combining qualitative and quantitative research. Unstructured interviews: As less questions as possible Participant free to talk about what he/she demands only for qualitative research Semi-structured interviews: researcher wants to know specific information which can be compared.Same questions have to be asked but the researcher can be flexible There is a need of an interview schedule Qualitative social research Structured interviews: Asks a series of questions and ticks boxes Used in quantitative research Focus Groups may a lso be called discussion groups or group interviews. The discussion is led by a moderator or facilitator who introduces the topic, asks specific questions, controls digressions and stops break-away conversations. She makes sure no one dominates the group and everyone contributes.Focus groups Advantages Disadvantages Can receive a wide range of responses during one meeting. Some people may be uncomfortable in a group setting and nervous about speaking in front of others. Participants can ask questions of each other, lessoning impact of researcher bias. Not everyone may contribute. Helps people to remember issues they might otherwise have forgotten Other people may contaminate an individual's views. Helps participants to overcome inhibitions, especially if they Some researchers may find it difficult or intimidating to moderate a focus group.The group effect is a useful resource in data analysis. Venues and equipment can be expensive. Participant interaction is useful to analyses Diffi cult to extract individual views during the analysis. 3 types of Questionnaires: . Closed-ended questionnaires This type of questionnaire is used to generate statistics. They follow a set format, and most of them can be imported into a program to generate it's data. 2. Open-ended questionnaires Are used in qualitative research, although some researchers will quantify the answers during the analysis stage.This will not only be box ticking but there will also be space for the participant to fill in their own answers. This kind of questionnaire might also focus on what people think about a certain thing which make it more difficult to analyses the data. 3. Combination of both Many researchers use this combination to get either qualitative and quantitative data. Market research and online poll companies pay their participants money to fill in their questionnaire which makes the participants loyal followers and receive data earlier because they can work with deadlines.However, in this re search participants are self-selecting, they do this on a voluntary basis and maybe they only do it for the money. There are 2 ways researchers observe: Participant observation â€Å"they participate in the group they're observing† Direct observation â€Å"Just look at the people you're observing, mostly used in psychology' search Overt: Overt participant observation, where everyone knows who's the researcher and what she's doing. Chapter 4 Secondary research: collection of information from studies that other researchers have made of a subject.Primary research: Research you conduct yourself Primary research Secondary research Relevant people Research books Researcher observation Research reports Researcher experience Journal articles Historical records/texts Articles reproduced online Company/organization records Scientific debates Personal documents (diaries) Critiques of literary works Statistical data Critiques of art Works of literature Analyses of historical events Work s of art Film/ video Laboratory experiments Summary There are two types of background research – primary and secondary research.Primary research involves the study of a subject through first hand observation and investigation. Secondary research involves the collection of information from studies quickest way to access secondary sources are libraries or the internet. Any information obtained from secondary sources must be carefully assessed for its relevance and accuracy. Notes from primary and secondary sources should be ruefully filed and labeled so that the source can be found again, if required. When noting details for books, reports or articles which may appear in the final report, include all the details which would be needed for the bibliography.Chapter 5 2 different ways of sampling: Purposive sampling: Snowball sample: Ask one person for more names who are likely to help. Quota sample: to make sure all the groups in a community are represented. Theoretical sampling: Using this method the emerging theory helps the researcher to choose the sample a convenience sample: The researcher is a teacher himself and decides to interview colleagues, as he has limited time and resources available to him. Cluster sample: a random cluster of e. G. Schools in a geographic area is chosen to convey research Random sample: Randomly generate. Quasi-random sample or systematic sample: Using this method he chooses a random point on the list and then every third pupil is selected stratified random sample: Using this method the researcher stratifies his sample by subject area and then chooses a random sample of pupils from each subject area. Disproportionate stratified sample: increase the sample size of the science pupils to make sure that his ATA are meaningful If it is not possible to contact everyone in the research population, researchers select a number of people to contact. This is called sampling.There are two main types of sampling category – probabili ty samples and purposive samples. In probability samples, all people within the research population have a specifiable chance of being selected Only within random samples do participants have an equal chance of being selected Purposive samples are used if generalization is not the point The size of sample will depend upon the type and purpose of the research Sample sizes should take into count issues of non-response Remember that with postal surveys it might be difficult to control and know who has filled in the questionnaire.Will this affect your sample? In some purposive samples it is difficult to specify at the sampling techniques within one project which may help to overcome some of the disadvantages found within different procedures. Chapter 6 The content of a proposal: 1. Title Should be short and explanatory 2. Background Why are you undertaking the project? Why is the research needed? You need to show that you know what you're talking about. 3. Aims and objectivesThe aim is the overall driving force of the research and the objectives are the means by which you intend to achieve the aims. These must be clear and succinct. Why have you decided upon your methodology? Why have you decided to chose those particular methods? Why are other methods not appropriate? This section needs to include details about samples, numbers of people to be contacted, method of data collection, methods of data analyses and ethical considerations. . Timetable A detailed timetable scheduling all aspects of the research should be produced. 6. Budget and resources If you're applying to a funding body you need to think about what you will need for your research and how much this is likely to cost. 7. Dissemination What do you expect to do with the results of your research? How are you going to let people know about what you have found out?Reasons good proposal Reasons why proposals fail Relevance, either to the work of the funding body or to the student's course Aims and objectives are unclear of vague The research is unique, or offers new insight or development There is a mismatch between the approach being adopted and the issues to be addressed The title, aims ND objectives are all clear and succinct The overall plan is too ambitious and difficult to achieve in the timescale Comprehensive and thorough background research and literature review has been undertaken The researcher does not seem to have conducted enough in-depth background research There is a good match between the issues to be addressed and the approach being adopted Problem is of insufficient importance The researcher demonstrates relevant background knowledge and/or experience Information about the data collection method is insufficiently detailed Timetable, sources and budget have all been worked out thoroughly, with most eventualities covered Information about the data analysis method is insufficiently detailed Useful policy and practice implications Timescale is inappropriate or unrealisti c Resources and budget have not been carefully thought out This topic has been done too many times before – indicates a lack of background research Most research projects will require the production of research proposal which sets out clearly and succinctly you proposed project. Before you write your proposal, check whether you need to produce it in a specific formatThe standard research proposal should include the following: – title – background (including literature search) – aims and objectives – methodology/methods – timetable – budget and resources – dissemination. Research proposals stand a better chance of being accepted if you're able to prove that you have the required knowledge and/or experience to carry out the research effectively. It is important to make sure that your proposed methods will address the problem you have identified and that you are able to display an understanding of these methods. Chapter 7 For most types of interview you need to construct an interview schedule. For structured interviews you will need to construct a list of questions which is asked in the same order and format to each participant.For semi-structured interviews the schedule may be in the form of a list of questions or a list of topics. However, a list of topics tends to offer more flexibility, especially in unstructured interviews where the interviewee is left to discuss issues she deems to be important. By ticking off each topic from your list as it is discussed, you can ensure that all topics have been covered. An interviewer has to establish rapport before a participant will share personal information with him/her, there are a number of ways to do this: Treat interviewees with respect Think about your appearance Think about body language Firm eye contact Don't invade their space That's interesting; can you explain that in more detail?I'm not quite sure I understand. You were saying? Can you elaborate a littl e more? Could you clarify that? Could you expand upon that a little? When you say ‘ . ‘, what do you mean? Practice with the recording equipment before the interview takes place. It might be useful to conduct some pilot interviews so that you can become familiar with the recording equipment. Develop an interview schedule, starting with general, non- personal issues. Check the recording equipment works and make sure you have enough tapes, disks, memory and/or batteries, paper, pens etc. Check that you have a suitable venue in which to carry out the interview, free from noise and interruptions.Make sure you know how to get the interview and arrive in good time. Dress and behave appropriately Establish report Negotiate a length of time for the interview and stick to it, unless the interviewee is happy to continue. Ask open questions, listen to responses and probe where necessary. Keep questions short and to the point. Avoid Jargon, double-barreled questions and leading ques tions Listen carefully and acknowledge that you are listening Check recording equipment is working without drawing attention to it Repeat and summaries answers to aid clarity and understanding Achieve closure, thank them and leave a contact number in case they wish to get in touch with you about anything that has arisen.Respect their confidentiality – do not pass on what has been said to third parties unless you have requested permission to do so Chapter 8 Asking questions Easy to ask questions should be asked first in focus groups, personal disclosure is costly in the ending phase of an interview/ or such like it. Make sure that no one person dominates the discussion as this will influence your data. Seeking responses You have to use your discretion about how much you do this as there might be occasions when somebody is unwilling or too nervous to contribute. Often, some of the most useful and pertinent information is given once the ‘official' time is over. Also, you w ill find that people talk to you on an individual basis after the group has finished, especially those who might have been nervous contributing in a group setting.

Wednesday, October 23, 2019

Influence of Tv Violence to the Behavior Essay

Thus, the influence of TV violence to the children particularly in the Cebu can cause negative changes in their behavior. An experiment shows that children when exposed to televised violence, exhibited the aggressive behavior they have observed – hitting, kicking and using hostile language. Prior to that time, the prevailing theory was that televised violence drained aggressive impulses. This is also the reason why television has become a growing source of parental anxiety where parents worry about the amount and kinds of program their children watch. This study aims to talk about TV violence and its effects on the behavior of the children and the ways to handle it. In order to achieve this goal, this paper is organized into three sections. The first section helps us know about the children’s understanding of television. The second section discusses the influence and effects of TV violence to the behavior of Filipino children which is the main concern of this study. And the third section offers suggestions in handling and regulating TV violence. Chapter II Presentation of Data Children’s Understanding of TV According to research, before age seven, children have difficulty integrating separate scenes into a continuous story line. Instead, they treat each scene as an isolated incident and are unable to relate a TV character’s behavior to its prior motives and eventual consequences. Thus, young children cannot see the connection between violence and its consequences if the perpetrator of violence gets to be punished only at the end of the program. Studies show that young children recall little information that is central to the plot of a story. Their difficulty ranges from their inability to differentiate what is essential to the plot and what is nonessential. Character actions, especially those showing physical actions and confrontations, are remembered better than scenes offering explanations for their actions. Children find it hard to recall scenes recounting inner feelings that explain previous events. Young children also have a hard time distinguishing make-believe from reality. A five-year-old child wondered why an actor who â€Å"died† in one TV program â€Å"came back to life† in another show; and if Superman can fly, why can’t he (the child) even if he wears a Superman cape. Children observe that cartoon characters manage to recover from severe violent acts almost immediately. This kind of exposure could lead them to interpret that in real life, people who are victims of violent acts do not really get hurt at all. A conversation between an author and a six-year-old clearly illustrates the kind of message a child gets from a cartoon program: â€Å"Why is GI Joe your favorite show? † â€Å"Because it has a lot of fighting. † â€Å"Who would you like to be like when you grow up? † â€Å"I want to be like Rambo because he has a big gun. † â€Å"What happens to the bad guys you shoot? † â€Å"They die. † â€Å"And what happens to you? † â€Å"Nothing. Young children who watch a lot of television tend to believe that it is all right to hit someone if one is angry and have a good reason. (Source: http://www. childprotection. org. ph) Influence and Effects of TV Violence Upon meeting Snow White at Disneyland, a p reschooler said to her, â€Å"You’re not Snow White, you know. † â€Å"Why do you say that? † asked Snow White. â€Å"Well,† the child replied, â€Å"if you were real, you’d be a cartoon. † And this is how powerful the media is in shaping children’s images of reality. (http://www. stanford. edu/dept/bingschool/research_dsl_1999bandura. html) The Influence of TV Violence to Children’s Behavior; 4 Child psychologists point out that it is a misconception to consider cartoons as harmless just because they are funny. The theme of cartoons such as Popeye is that any problem can be solved by brute force which one acquires by eating spinach. In being funny and fast paced, cartoons may tend to reduce a child’s perception of danger, pain, and suffering. TV violence can produce at least four effects. First, it teaches aggressive styles of conduct. Second, it weakens restraints against aggression by glamorizing violence. When good triumphs over evil violently, viewers are even more strongly influenced. Third, it habituates and desensitizes reactions to cruelty. And finally, it shapes our images of reality; for example, only 10% of major crimes in society are violent, but on TV, 77% of major crimes are violent, which has the effect of making people more fearful of becoming crime victims. Psychologist have speculated that watching televised violence might be emotionally arousing, making it more likely that viewers will react violently to frustrations in the environment. Televised violence might also provide models that viewers imitate, particularly if the violence is carried out by attractive, powerful models (Bernstein, et al, 284). The Social Learning Theory considers that people learn from one another, including such concepts as observational learning, imitation, and modeling. The ten-year old boy, Sergio Pelico who died after watching Saddam’s execution in TV must have imitated it. (Lucas, et al, 103) This theory together with other theories was used to explain a great many social problems such as crime, suicide, divorce and alcoholism. Furthermore, there are some people who could easily be influenced by propaganda and they would through themselves into new mass organizations in an effort to find some sense of belongingness. Stark, 21) The mass media especially the television, also contributes heavily to adolescent nonconformity in three ways. First, they stereotype all adolescents whose grooming and clothing do not reflect approved adult standards as nonconformists and attribute the behavior characteristic of nonconformity to them. If society labels its adolescents as â€Å"teen-agers† and expe cts them to be rebellious, unpredictable, sloppy, and wild in their behavior, and if the picture is repeatedly reinforced by the mass media such cultural expectations may very well force adolescents into the role of rebel. The mass media contribute to adolescent nonconformity by making real life appear unsatisfying and dull. (Hurlock, 124) A survey was conducted concerning the influence and effects of TV violence to the behavior of the children in Cebu City. The survey aims to know how children are linked to television and how it affects them and their parents. The results of the survey are shown on the next pages. . Survey results The percentage of the parents’ answers based on the following questions: Question # 1: Does your child love to watch suspense movies that involve killing? Question # 2: Does your child watch television for more than 8 hours? The Influence of TV Violence to Children’s Behavior; 7 Question # 3: Are you worried about the kinds of television program that they watch? Question #4: Have you noticed any negative changes in your child’s behavior after watching television? The Influence of TV Violence to Children’s Behavior; 8 Question #5: Does your child spend more time watching television than other necessary things like studying? Question # 6: Do they pay more attention to the television than to you? The Influence of TV Violence to Children’s Behavior; 9 The survey shows that most children pay more attention to the television than to their parents. A mother even commented, â€Å"Maayo pa sauna nga wala pay TV kay ang mga bata buotan† (It was better before the television came because children are still kind and obedient). Most children that are 8-12 years old spend more time in front the TV than doing other necessary things like studying. And what’s the bad thing is that if children are used to watching television, they will be exposed to violence that might influence their behavior. Although not all children are watching television for more than 8 hours, the effects of television are still prone to children. Some parents even admitted that they have observed some negative changes in their child’s behavior after watching a television show that has some bad scenes in it since children tend to imitate the things they have seen from the show without knowing that it might be wrong. Several scholars have pointed out that as media content has increased in violence in the past few decades, violent crimes among youth have declined rapidly. Although most scholars caution that this decline cannot be attributed to a causal effect, they conclude that this observation argues against causal harmful effects for media violence. Regulating TV Violence Parents worry about the kinds of television programs that their children watch. The urgency and seriousness of this issue on media violence has reached global proportions. A worldwide concern has prompted parents, educators, advocacy groups, and mental health professionals to launch protest activities and public discussions on how children can be protected against harmful media influences. Influence of TV Violence to Children’s Behavior; 10 A number of bills were filed to mitigate the negative effects of televised violence. House Bill 19183 proposes a ratings system for TV programs. House Bill 10183 provides that cartoons featuring violence and unethical conduct should be aired only during times when young children are not usually watching. The Kapisanan ng Mga Brodkaster sa Pilipinas has its code and internal guidelines. Relevant sections pertaining to responsibility towards children are: – Children’s programs shall not present violence, whether physical or psychological, as a means to resolve conflicts and problems. – Children’s programs shall not emphasize perverted sex and undue violence. – Penalties have been stipulated for violations of these rules. These include fines ranging from P5, 000 to P15, 000, suspension of KBP privileges, expulsion from KBP membership, to recommendation to the National Telecommunications Commission for suspension of station lease for the fourth offense. Consequently, The Department of Education are monitoring television channels through a project aimed at reducing violent content that might be watched by children. The campaign involves TV shows between 6 a. m. and 10 a. m. , which the DepEd claims to be the period where more children watch TV. Their goal is to have stations comply by reducing violent or vulgar shows by as much as 20 percent. The campaign also encourages parents and concerned citizens to send reports or file complaints to NCCT regarding TV shows that may be harmful for children. Influence of TV Violence to Children’s Behavior; 11 Television is not merely bad since it is used as a means of communication and as a means of educating but what makes it wrong is the way people abuse its use and the way some of them used television to expose violent actions without even thinking how it could affect the viewers. The effects of TV violence are no doubt harmful especially to children. These may cause negative changes in their behavior one of which is being aggressive. That is why children should be guided by their parents or guardians so that will not be influenced by the words they hear and the things they see. When viewing together, they can discuss how the conflict could have been solved without the violence. They should explain to the child how violence in entertainment is â€Å"faked† and not real. Such interventions, whether at the personal or family level can moderate the impact of violent scenes on children. Adult explanation improves children’s understanding of plots, characters, and events. Co-viewing with children can provide occasions for parents to discuss values, beliefs, and moral issues. Parents should also set clear guidelines on the time and length of television viewing. Perhaps the most effective approach in dealing with this problem of television violence should be systemic and multilevel—changes must take place at the home, school, and industry levels. Though researches have all pointed to the association between televised violence and aggression in children, what a child learns from television may be â€Å"a product of the broader relationship among medium, child, and parent† Thus, active, responsible parental involvement in the child’s television viewing does make a great difference. Influence of TV Violence to Children’s Behavior; 12 Chapter III Conclusion Television has become a potent agency of socialization because like the family, school, and peers, it directly provides the child with experiences which shape their attitudes and influence their behaviors. Children that are exposed to TV violence can experience negative changes in their behavior. First, it can teach aggressive styles of conduct. Second, it weakens restraints against aggression by glamorizing violence. Third, it habituates and desensitizes reactions to cruelty. And finally, it shapes our images of reality. In order to handle this, a number of bills were filed to mitigate the negative effects of televised violence. Parents can also encourage their children to find pleasure in other mass media, such as books and newspapers. Perhaps the most appropriate solution in dealing with this must take place at home, school and industry. Thus, active, responsible parental guidance is very necessary. The power to initiate change for the prevention of the harmful effects of TV violence should come from the â€Å"market†Ã¢â‚¬â€œ not a market that passively laps up unhealthy and disturbing programs that assault young, sensitive minds, but a market that is critical, enlightened, and imbued with a strong resolve to protect children’s well-being and right to wholesome entertainment. Influence of TV Violence to Children’s Behavior; 13 Chapter 1V Bibliography Books Lucas, Maria Rita and Corpuz, Brenda. Facilitating Learning: A Metacognitive Process. Quezon City: Lorimar Publishing, Inc. , 2007. Stark, Rodney.

Tuesday, October 22, 2019

Luxury Sectoral Analysis

Luxury Sectoral Analysis Introduction This paper will present a detailed sectoral analysis, which focuses on the luxury wine industry in the US. Russian River Ranches Chardonnay is the luxury wine brand that will be analyzed. The brand is manufactured and distributed by Sonoma-Cutrer in the US.Advertising We will write a custom report sample on Luxury Sectoral Analysis specifically for you for only $16.05 $11/page Learn More Russian River Ranches is a luxury brand because it is made of high quality grapes and advanced brewing technologies (Sonoma-Cutrer 2014). As a premium product, Russian River Ranches is sold in luxury restaurants and hotels in the US. In addition, it was the second most expensive among the top 20 luxury wine brands in the US in 2013 (Sonoma-Cutrer 2014). Porter’s five forces model will be used to analyze the competitiveness of Russian River Ranches in its industry. Other elements of the brand that will be analyzed include price aesthetics, product, communi cations, and branding. Porter’s Five Forces Analysis Suppliers’ Bargaining Power The luxury wine industry has several suppliers, which include manufacturers of packaging materials, producers of labeling materials, producers of grapes, and shipping companies. The suppliers have a high bargaining power due to the following reasons. First, there are more wine producers than suppliers of key inputs such packaging materials. In the last five years, vineyard acreage reduced significantly as famers used their land to produce more profitable crops such as almonds. This problem is exacerbated by the fact that there are no substitutes for grapes in luxury wine production (Demeter Group 2013).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The demand for grapes has significantly increased as producers of high-end wine increase their production capacities. The resulting shorta ge of grapes has significantly increased farmers’ bargaining power. Second, differentiation of inputs is a key determinant of the quality of luxury wine. Producers of high-end wine must consistently use the best grapes and packaging materials to attract customers (Sonoma-Cutrer 2014). Third, most suppliers in the industry have low switching costs since there are many buyers for their products. For example, suppliers of packaging materials also sell to manufacturers in the soft drinks industry. Thus, they give priority to buyers who are able to offer high prices and to make bulk purchases. The high bargaining power of the suppliers means that they can easily increase their prices, thereby reducing the competitiveness of Russian River Ranches and other brands. Buyers’ Bargaining Power The buyers (consumers of wine) have a high bargaining power due to the following reasons. First, brand loyalty is very low since customers are interested in trying new products (Brun Caste lli 2013, pp. 823-847). This limits the ability of producers of luxury wine to retain their customers. Second, nearly all manufacturers of wine are focusing on product differentiation. This increases the number of products that are available in the market, thereby increasing buyers’ bargaining power. Third, buyers of luxury wine have low switching costs. Thus, they can easily change brands in order to satisfy their needs. The high power of consumers of luxury wine means that producers have to focus on product differentiation and aggressive marketing to retain their customers.Advertising We will write a custom report sample on Luxury Sectoral Analysis specifically for you for only $16.05 $11/page Learn More The producers of luxury wine have a moderate bargaining power. One of the factors that improve their bargaining power is ability to make bulk purchases. This enables producers to negotiate for favorable prices for their supplies. The threat of back ward integration is also high since companies such as Sonoma-Cutrer produce grapes on their own (Sonoma-Cutrer 2014). The main factor that reduces the bargaining power of wine producers is the mismatch between the demand and supply of their inputs (Demeter Group 2013). Specifically, undersupply limits manufacturers’ ability to bargain since the available inputs have to be rationed through high prices. Threat of Substitutes The main substitutes of luxury wine include soft drinks, beer, and spirits. Luxury wine also competes with the regular wine brands. The threat of substitutes is low due to the following reasons. To begin with, luxury wine performs better than other alcoholic drinks in terms of quality. Specifically, the people who drink alcohol prefer wine because of its superior taste. Consumption of luxury wine is also associated with high social status in the society (Brun Castelli 2013, pp. 823-847). Apart from taste, wine has several health benefits that cannot be enj oyed through consumption of other alcoholic beverages. Specifically, moderate consumption of wine helps in prevention of heart diseases, stroke, anxiety, and lose of memory in old age (Brun Castelli 2013, pp. 823-847). These benefits make wine the best option among consumers of alcohol.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, excessive consumption of wine can have negative health effects. Moreover, some religions prohibit consumption of alcohol. These factors reduce the competitiveness of luxury wine as customers opt for soft drinks. Generally, luxury wine is more expensive than other alcoholic beverages and soft drinks (Brun Castelli 2013, pp. 823-847). However, the high price does not have negative effects on the demand for luxury wine, especially, in the affluent market segment where customers are not price sensitive. Since Russian River Ranches has a superior quality, it is likely to overcome the low threat of substitutes in the market. Threat of New Entrants The threat of new entrants is low because of the following factors. First, the cost of entering the luxury wine industry is prohibitive. New companies that intend to establish production plants require significantly high financial capital, which is not easily available. Second, the incumbents have high economies of scale (Demeter Group 2013). In the last decade, major producers of luxury wine focused on consolidation through mergers and acquisitions. This has enabled them to achieve â€Å"economies of scale in production and distribution† (Chevalier Mazzalovo 2012, p. 56). As a result, they have high production capacities and cost advantages that make them more competitive than new entrants. Third, the incumbents have control over the distribution channels. In the last five years, distributors of luxury wine such as wholesalers, specialty restaurants, and retailers embarked on consolidation to strengthen their market power (Demeter Group 2013). The incumbents in the wine industry have long-term distribution contracts with the available distributors. This means that new entrants will have to incur high costs to access the distribution system. Finally, access to inputs such grapes is difficult, since the incumbents have long-term supply contracts with famers. The low threat of new entrants is a growth oppor tunity to Russian River Ranches as demand continues to rise. Threat of Competitive Rivalry High competition in the US luxury wine market is explained by the following factors. First, the industry is highly concentrated. In 2013, the top 4 largest producers of luxury win accounted for 70% of the market share (Demeter Group 2013). This means that only 30% of the market is left for the remaining producers. Second, the industry is characterized by high fixed costs. Specifically, the cost of labor and warehousing is on the rise, thereby reducing the profits of producers of luxury wine. Third, there is overcapacity in the industry. This is explained by the fact that liberalization of the US wine industry has resulted into an increase in importation of luxury wine from countries such as China, Italy, and France (Demeter Group 2013). Wine products from countries such as China are sold at low prices since their producers have production cost advantages. Although the industry is characterized by high competition, it is still experiencing strong growth. In the last three years, the market for luxury wine in the US grew at an average annual rate of 12% (Demeter Group 2013). This strong growth is expected to continue in the next four years as economic growth improves. The implication of the high competitive rivalry is that Russian River Ranches must be able to satisfy customers’ needs in order to maintain its competitiveness. Specifically, the marketing mix strategy that is used to market it must be aligned to customers’ needs. Success of Russian River Ranches The factors that account for the success of Russian River Ranches in the luxury wine market include the following. First, the brand is successful because of its unrivaled quality. Since its inception, Sonoma-Cutrer acknowledged the fact that high quality is one of the major factors that determine the success of luxury wine brands. Consequently, the company strategically chose to produce its own grapes. This enables it to improve the quality of Russian River Ranches by selecting the best grapes to manufacture it (Sonoma-Cutrer 2014). Moreover, the company focuses on incremental product innovation to improve the quality of its wine. As a result, it has been able to produce several flavors that meet the expectations of its customers. As a premium brand that is known for high quality, Russian River Ranches is able to achieve high sales despite being one of the most expensive brands in the market (Sonoma-Cutrer 2014). Second, Russian River Ranches is successful because of its strong brand image. It has been rated as the most popular luxury wine brand in the US for over ten consecutive years (Sonoma-Cutrer 2014). The brand personality of Russian River Ranches reflects the attributes that customers in the luxury wine market look for. These include authenticity, premium quality, good reputation, and excusive brand history (Brun, Castelli 2013, pp. 823-847). These attributes have enabled R ussian River Ranches to command a high brand loyalty in a market where customers are constantly shifting to new products. High brand loyalty enables the brand to overcome competition from other luxury brands and substitute products. Third, Russian River Ranches owes its success to the multi-level distribution channel that is being used to distribute it in the US. As the most popular luxury brand, all high-end restaurants and hotels strive to serve Russian River Ranches to maintain their competitiveness (Sonoma-Cutrer 2014). The wholesalers also have the incentive to distribute the brand because its premium price enables them to earn a decent profit margin. This enables Russian River Ranches to overcome competition by denying its competitors access to third-party distribution channels. In addition, Sonoma-Cutrer has its own retail and online stores that it uses to distribute the brand. This enables its sales team to offer excellent customer service, which in turn improves brand loyal ty and sales. Finally, Russian River Ranches is successful in the luxury market because of the marketing strategies that have been adopted by its producer. The brand’s premium positioning strategy has been reinforced through innovative marketing communications initiatives. The brand is marketed through digital platforms such as the social media, the internet, and smartphones that allow its marketers to convey personalized messages to a niche market segment rather than the mass market (Sonoma-Cutrer 2014). This enables customers to identify with the brand and to recommend it to their colleagues, thereby increasing its sales and brand credibility (Reyneke, Pitt Berthon 2011, pp. 21-35). In addition, Russian River Ranches is marketed based on value rather than price. Although most companies are trying to gain market share by reducing the prices of their wine, Sonoma-Cutrer has focused on marketing the benefits that are provided by its brand. As a result, Russian River Ranches h as been able to overcome brand dilution in the market. Key Elements of a Luxury Brand Price Pricing has a significant influence on the way customers perceive luxury brands. Consciously or sub-consciously, customers often develop a psychological luxury image based on the price range that is used to market a brand (Chevalier Mazzalovo 2012, p. 78). Most consumers of luxury brands believe that price has a positive correlation with value. This explains the high price of Russian River Ranches in the luxury wine industry. Specifically, the high price is meant to protect its brand image from being compromised. Undoubtedly, consumers of luxury brands are interested in obtaining high value for their money (Brun Castelli 2013, pp. 823-847). They will not pay more for a product that has no superior functionality. As a result, the high price of Russian River Ranches is justified by its premium quality and good reputation. Apart from compensating producers for the high product quality, pricing in the luxury wine industry is used to ensure exclusivity. This perspective is based on the fact that consumers of luxury products focus on maintaining their self-esteem by purchasing products that others cannot afford. Since Russian River Ranches targets affluent customers, its high price serves as a mechanism for excluding the mass market from consuming it. Product A luxury brand must have a high quality (Brun Castelli 2013, pp. 823-847). This requirement is justified by the fact that a luxury brand must achieve superior performance at the product level and experiential level. This explains Sonoma-Cutrer’s focus on product innovation to maintain the high quality of Russian River Ranches. At the product level, the brand satisfies functional and utilitarian attributes of wine in terms of taste, packaging, alcohol content, and acidity. As a luxury brand, Russian River Ranches also performs at the experiential level by creating an emotional appeal to customers. The emotional appeal distinguishes the brand from the regular brands of wine. The high quality of Russian River Ranches has to be maintained because its consumption signifies high status. The affluent customers consume the brand partly to express their status in the society (Brun Castelli 2013, pp. 823-847). For instance, the brand is often bought as a special gift for loved ones or during special occasions such as weddings as a way of expressing appreciation. Communications Luxury brand communications must be dynamic and versatile in order to attract the attention of the market without hurting brand image (Reyneke, Pitt Berthon 2011, pp. 21-35). Adopting a dynamic marketing communications strategy is justified by the fact that a luxury brand must retain its pedigree status while keeping up with contemporary trends and newness. In a nutshell, the brand must adjust to emerging tastes and preferences without compromising its original attributes that make it unique. This enables the luxury brand t o remain desirable and inspirational. Russian River Ranches has been able to maintain its brand relevance because its adverts focus on conveying emotional and sensual messages. This creates a distinction between the brand and its competitors that target the mass market. In addition, the adverts focus on creating an aura that is genuinely exceptional to the brand image. In the digital marketing platform, Russian River Ranches is advertised using long-form commercials to attract customers’ attention. The main strength of this strategy is that it improves brand awareness and motivates customers to take action by purchasing the wine. Branding In the luxury market, brand presence focuses on creating memorable shopping experiences. A luxury brand has to be retailed in a high-end store that reflects its superior attributes. Every customer touch-point has to enhance the brand experience to strengthen the aura of luxury (Chevalier Mazzalovo 2012, p. 98). In this regard, the marketers of Russian River Ranches utilize great aesthetics and craftsmanship to improve the ambiance of the stores where the wine is sold. Public relations also â€Å"plays an important role in branding luxury brands† (Chevalier Mazzalovo 2012, p. 102). The use of public relations is justified by the fact that it enables marketers to influence public opinion favorably in order to strengthen brand image. In addition, it helps in enhancing the credibility of luxury brands, especially, if the brands are reviewed by renowned public figures. As a result, the marketers of Russian River Ranches use celebrity endorsements to influence public opinion about the brand. Specifically, the public associates the brand with the superior qualities of the celebrities that endorse it. This strategy has significantly improved customers’ confidence in Russian River Ranches, thereby making it the luxury brand of choice in the US. Conclusion The main threats to the competitiveness of Russian River Ranches are the high bargaining power of suppliers, high bargaining power of consumers of wine, and high competition in the luxury wine industry. The suppliers have a high bargaining power because of the shortage of key inputs such as grapes and the large number of producers of wine. The consumers of wine have a high bargaining power because of their low switching costs and access to a variety of brands. Competition is high in the market because of the high concentration of the industry and increased importation of luxury wine. The opportunities that are available to Russian River Ranches include the strong growth of the luxury wine market, as well as, the low threat of substitutes and new entrants. The factors that account for Russian River Ranches’ success include its high quality, strong brand image, and access to established distribution networks. In order to overcome competition in future, the quality of the brand should be improved consistently through product innovatio n. References Brun, A Castelli, C 2013, ‘The nature of luxury: a consumer perspective’, International Journal of Retail and Distribution Management, vol. 41. no. 11, pp. 823-847. Chevalier, M Mazzalovo, G 2012, Luxury brand management, McGraw-Hill, New York. Demeter Group 2013, State of the wine industry. Web. Reyneke, M, Pitt, L Berthon, P 2011, ‘Luxury wine brand visibility in social media: an exploratory study’, International Journal of Wine Business Research, vol. 23. no. 1, pp. 21-35. Sonoma-Cutrer 2014, Our craft. Web.

Monday, October 21, 2019

Cross Cultural Management the UK

Cross Cultural Management the UK Introduction According to studies done by scholars and other researchers, the aspect of leadership style or type closely relates with the particular culture of a country. In other words, countries adopt their own unique leadership styles that match their culture and belief in the society (Hur, 2008, p. 359).Advertising We will write a custom essay sample on Cross Cultural Management: the UK specifically for you for only $16.05 $11/page Learn More This paper seeks to undertake an elaborate assessment of literature on leadership styles that are common in the United Kingdom. The paper also considers two other countries, the United States of America and Japan, in attempting to draw out comparisons in the leadership styles that are adopted in these countries. Leadership Style in the UK There is a tendency among managers in the UK to focus more on generalisation rather than specialisation. It is less likely that a manager in the UK would be expected to be technica lly the most competent person. In other words, UK’s leadership and management offer relatively little consideration on the aspect of pure academic consideration (Simons et al. 2003, p. 347). Instead, a lot more emphasis is placed on relevant experience, as well as on a ‘hands-on’, realistic approach (McCarthy, 2005, p. 222). UK managers will rarely be referred to using their academic titles, such as doctor or professor. This can easily be seen as a sign of affectation. Acquisition of man-management skills is critical for UK managers in order to enhance their team management capabilities. UK managers demonstrate solid interpersonal skills. These skills enable them to form and maintain very strong teams and work groups. Managers work towards cultivating a close, humorous and soft relationship with their subordinates as a way of making them understand their needs and influence their performance. However, the managers are also firm in their decisions and are not nece ssarily affected by the closeness with their subordinates (Salis Williams, 2010, p. 436). In giving their instructions and directions, British managers often adopt an indirect way of doing things. British managers have the tendency of asking their subordinates to offer a helping hand in order not to be seen as explicit. The laissez faire economic background that has strongly been established in the UK brings about an aspect of individualism in the society.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To a greater degree, managers in the UK are informal in their practices as far as personal exchanges are concerned (Haynes, Marchington, Boxall, 2006, p. 226). This is mainly caused by the value accorded to humanitarianism. There is a greater realisation among the managers on the need to achieve greater social achievement. The managers often take pride in their ability to influen ce and shape up things. In essence, managers look at conflict, particularly at the workplace, with a negative view. Most managers accept and use democratic management style as their main practice of doing business (Choi, 2007, p. 243). During the decision-making process, managers give a chance to their subordinates to provide their views and opinions. The opinions and views are later considered in the final decision adopted. The managers also show greater willingness to entrust their subordinates with some level of decision-making. To the managers, the subordinates’ ability to be responsible means a lot for the firm and for their own ability to manage it. The English people are widely a conservative society. They have greater love for traditionalism, conservatism, and the past, while they are also reluctant to change. The conservatism has seen most British managers take a lot of time to consider and adopt new styles and technology in their management practice (Fisher Simmons , 2012, p. 31). There is too much trust in the tried and tested management practices that it appears a bit difficult for the managers to try out innovations and recent practices on management, particularly where such new practices are proposed in foreign countries. Leadership Style in the USA American CEOs often adopt a leadership style from five different types, which include directive, empowering, participative, celebrity, or charismatic (HamedoÄŸlu, Kantor GÃ ¼lay, 2012, p. 320). The lack of a congruent culture in the country is mainly due to the mass immigration of various world cultures.Advertising We will write a custom essay sample on Cross Cultural Management: the UK specifically for you for only $16.05 $11/page Learn More However, it is still notable that some of the common tendencies amongst Americans include functionalism, individualism, non-compulsory thinking, and dominance on nature. Additionally, Americans put much of their attention to w hat the present and the future holds, rather than focusing more on the past. They equally categorise people as either good or bad. According to Hofstede’s cultural studies, Americans make up some of the world’s most individualist nations, where personal particulars and successes are used mostly to define people (Herrera et al. 2011, p. 2629). The supervisors or managers would hardly select staff from amongst their friends or other relatives. More value is put on the work, with planning being considered as an important way of helping planning and decision-making. It is a common feature and thinking among American managers that they have the ability to control the environment, with the belief that strikes at work places and economic events problems are because of poor managers. Americans have a high affinity to natural resources, as well as financial equipments. This is a feature that has enhanced their self-centredness. Americans, to a greater degree, consider themselve s as superior and powerful over other cultures or nations (Celani, 2007, p. 119). This aspect has brought about self-consciousness within the society and in its leadership. Leadership Style in Japan The Japanese consider being human as a special value. They believe that the force of human beings is endless and, thus, it is important for training. The firms consider their employees as a great asset and give greater emphasis on training and skill development (Yuhee Takeuchi, 2010, p. 1931). The existing regulations and laws mainly dictate leading of staff, with cultural emphasis also forming dominance on staff. Unlike the USA, Japan is a collectivist culture (Sun, Horn, Merritt, 2004, p. 318). Workers are often organised into groups or working teams and the managers supervise the group as a unit rather than individuals. The leaders admonish individualism at the place of work and promote teamwork as a perfect way of achieving their objectives. The leader-follower value-based model co nsiders kindness and friendship as being important (Wade-Benzoni et al. 2002, p. 87).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The managers take much of their time attempting to solve problems that emerge at the workplace involving their inferiors. Comparatively, Japanese managers tend to have a stronger liking for sorting out of problems that afflict their subordinates (Abramson, Keating Lane, 1996, p. 123). Equally, the middle level managers also enjoy offering their support to the superior managers to ensure that they collectively play a role in helping to achieve their objectives. Because working in groups require close coordination, the managers are often very good at building relations with both their colleagues and superiors. The leaders, however, have a lesser power of control. Because they consider closeness in working together as teams, the managers consider maintaining warmness and relationships as more important to more power and control. This provides room for followers to make some of the decisions on their own (Paik Sohn, 2004, p. 61). Consideration of Management Practices for UK Managers W orking in the USA and Japan Both the USA and UK are highly individualistic societies. A UK manager working in the USA will find it easier to handle workers in the country because of the similar individualistic characteristics. However, Japan scores lowly in individualism compared to the UK. A manager from the UK working in a subsidiary in Japan will have to adopt a collectivistic approach in order to achieve greater success. For instance, it would be more appropriate for the manager to organise his workers into teams and groups in order to create a closely-knit workgroup (Fukushige Spicer, 2011, p. 2110). The approach should be to consider groups as more important to his performance than placing emphasis on individuals. The manager should determine the objectives for the groups and hold meetings with the groups rather than its individuals. Working in the US, a UK manager will face the challenge of high self-centredness from his workers. Because Americans consider themselves to be h ighly superior compared to other societies in the world, the manager is likely to face some level of strong ego from the workers. This would require great democratic leadership from the manager. In making decisions, the manager would need to involve the subordinates so that they would greatly feel to be part of the decision-making system. If the decisions arrived upon by the organisation will seem to encompass the workers’ own input, there will be greater commitment on their part than if the manager would appear to do it on his own (Hofstede, 2001, p. 112). Equally, working in the USA would require that a UK manager adopt a lot of delegation of roles to his junior managers and supervisors. This would imply that the junior managers, most of whom would be Americans, would directly handle and deal with the subordinates. This is critical because, in a way, it would shield the UK manager on most occasions from directly dealing with his subordinates. It would, thus, help in avertin g unnecessary resistance and conflict from the workers (Bass, 2000, p. 18). Conclusion Different countries in the world have varying cultural practices that affect their styles of leadership. Most managers in a country would generally adopt a similar or a uniform practice in their leadership and management. The United Kingdom is synonymous with the practice of managers using informality while undertaking their roles. British managers value humanitarianism and consider the fact that skill development is critical for improving the performance of their organisations. There is some level of democratisation in management, where leaders allow their followers or subordinates to contribute in the decision making process. On the other hand, Japan is a collectivistic society where managers consider groups with greater emphasis than they do to individuals. Managers in Japan will tend to condone poor performance from workers as they seek to achieve greater performance going forward more than wo uld be the case in the USA. Although the US managers adopt democracy in their practice, there is greater individualism within the society. Workers strive to achieve as individuals more than they would as a team or group. List of References HamedoÄŸlu, MA, Kantor, J GÃ ¼lay, E 2012, The effect of locus of control and culture on leader preferences, International Online Journal of Educational Sciences, vol. 4, no. 2, pp. 319-324 Abramson, N, Keating, R, Lane, H 1996, Cross-national congnitive process differences: A comparison of Canadian, American and Japanese managers, Management International Review, vol. 36, no. 2, pp. 123-147 Bass, BM 2000, The future of leadership in learning organizations, The Journal of Leadership Studies, vol. 7, no. 3, pp. 18-37 Celani, DP 2007, A structural analysis of the obsessional character: A Fairbairnian perspective The American Journal of Psychoanalysis vol. 67, pp. 119–140 Choi, S 2007, Democratic leadership: the lessons of exemplary model s for democratic governance, International Journal of Leadership Studies, vol. 2, no. 3, pp. 243-262 Fisher, R, Simmons, R 2012, Liberal conservatism, vocationalism and further education in England, Globalisation, Societies Education, vol. 10, no. 1, pp. 31-51 Fukushige, A, Spicer, D 2011, Leadership and followers work goals: a comparison between Japan and the UK, International Journal of Human Resource Management, vol. 22, no. 10, pp. 2110-2134 Haynes, P, Marchington, M, Boxall, P 2006, Workplace union-management partnership: prospects for diffusion of contemporary British Approaches in New Zealand, Asia Pacific Business Review, vol. 12, no. 2, pp. 225-241 Herrera, R et al. 2011, The relationship between attitudes toward diversity management in the Southwest USA and the GLOBE study cultural preferences, International Journal of Human Resource Management, vol. 22, no. 12, pp. 2629-2646 Hofstede, G 2001, Culture’s consequences: Comparing values, behaviours, institutions, a nd organizations across nations, 2nd ed, Sage Publications, Thousand Oaks, CA Hur, M 2008, Exploring differences in leadership styles: A study of manager tasks, follower characteristics, and task environments In Korean Human Service Organizations, Social Behavior Personality: An International Journal, vol. 36, no. 3, pp. 359-372 McCarthy, G 2005, Leadership practices in German and UK organisations, Journal of European Industrial Training, vol. 29, no. 3, pp. 217-234 Paik, Y, Sohn, J 2004, Expatriate managers and MNCs ability to control international subsidiaries: The case of Japanese MNCs, Journal of World Business, vol. 39, no. 1, pp. 61-71 Salis, S, Williams, A 2010, Knowledge sharing through face-to-face communication and labour productivity: evidence from British workplaces, British Journal of Industrial Relations, vol. 48, no. 2, pp. 436-459 Simons, H et al. 2003, From evidence-based practice to practice-based evidence: the idea of situated generalisation, Research Papers In Education, vol 18, no 4, pp. 347-364 Sun, T, Horn, M, Merritt, D 2004, Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers, Journal of Consumer Marketing, vol. 21, no. 5, pp. 318-331 Wade-Benzoni, K et al 2002, Cognitions and behavior in asymmetric social dilemmas: a comparison of two cultures, Journal of Applied Psychology, vol. 87, no. 1, pp. 87-95 Yuhee, J, Takeuchi, N 2010, Performance implications for the relationships among top management leadership, organizational culture, and appraisal practice: testing two theory-based models of organizational learning theory in Japan, International Journal of Human Resource Management, vol. 21, no. 11, pp. 1931-1950

Sunday, October 20, 2019

The Easiest Ways to Embrace Big Trends in Digital Marketing

The Easiest Ways to Embrace Big Trends in Digital Marketing Digital marketing  is predicted to change a lot in the coming years and its moving fast. Technology is disrupting the way people discover your brand and consume your content, and now is the perfect time to prepare. At the beginning of this year, Sujan Patel did a great article looking at the  biggest and most exciting marketing trends  to adapt to. Feeling inspired, I decided to follow up giving actionable tips on how we can actually embrace those trends using emerging marketing software that is there to help content marketers to innovate. Check Out ’s Entire Marketing Toolstack Before digging into these actionable tips, check out s own marketing toolstack. Voice Search Becomes More Prominent With the ever-growing market of smartphones, as well as with the fast adoption of smart speaker assistants, voice search is quickly making it way into the online marketing world. Voice search growth presents a few challenges to content marketers, including: Organic search discoverability: Being #1 is the only way to get any exposure from voice search. New content consumption journey: On-the-go voice searchers need solutions immediately, right now. Performance tracking: Too much is going on to be able to effectively analyze what helps and what hurts your organic search visibility. Luckily, there are tools for all three challenges: Competing for #1 on Voice Search By default, there's only one search result being presented to a voice search user. While we were previously competing for top 5 positions, we are now going to compete for one. The good news, where there's a challenge, there's an opportunity. The searching behavior is changing: Search queries are getting longer, more varied and less predictable. We previously knew pretty well what we were optimizing our content for (and so did our competitors). Nowadays marketers are dealing with a much wider variety of ways our content can be discovered via search. Spoken speech is less standardized than written text. When speaking a search query to a machine, we are less confined by the rules of grammar and we are less influenced by popular search suggestions. Thanks to voice search, SEO relies more on natural language and less on SERPs design and algorithmic matching. With that in mind, what can really be done? Unlike what you may have heard, SEO is not going to die any time soon, neither is  keyword research. You still need to research keyword queries people use when searching. The difference is: (Even)  more attention to long-tail, less popular queries  (Those are more likely to be generated by voice search users). A wider variety of keyword research sources  allowing you to aggregate data and dig deeper into possible searching behaviors. These should include both standard keyword research tools (  Spyfu,  Majestic,  Ahrefs,  Wordstream, etc.) and non-SEO sources, like Twitter monitoring and customer support emails. Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar So with a wider variety of queries and more keyword data sources, how to make sense of those lists and turn them into actual content plans? Keyword clustering (i.e. grouping) is the answer. Keyword clustering  means grouping your keywords by relevance. Serpstat  offers a unique  clustering feature  allowing you to submit long keyword lists and breaking those queries into categories based on how similar Google SERPs for each of them are. The logic is as follows: The more overlapping results (i.e. pages) Google returns for two queries, the more related those queries (i.e. keywords) are,  so there's no reason to create two separate landing pages to catch each of those. Put simply, clustering helps you optimize one content asset for a wider variety of keywords making it possible to cater to a wider variety of voice-search-driven queries. Recommended Reading: What Are Topic Clusters (And How Can They Boost Your Traffic)? Optimizing for the Immediate Need Another opportunity brought forward by voice searching is optimizing for "on-the-go" needs.   Google  claims that more than 90%  of their users turn to mobile devices and voice search for inspiration while in the middle of the task. New consumers need information "right here" and "right now". Those brands that optimize their content for these searching "micro-moments" satisfying an immediate need at any given moment will win the organic search game. Micro-moment content optimization involves: Optimizing for featured snippets  (news outlets can also use  Google Speakable  to record an audio which Google will read in response to a voice query). Optimizing for questions, lots of them (this includes using "People Also Ask" boxes for inspiration). Optimizing for  search intent. All of the three tactics above are not isolated: There's no need to create a separate strategy to hit each of them. Featured rankings depend on your overall organic rankings, answering questions helps you get featured, and whether your content is satisfying the query search intent determines how high you show up in Google. In other words, it's all inter-connected and luckily today's SEO software can help you on all those fronts. Text Optimizer  is one of my recent discoveries that uses semantic analysis to help you create content that: Matches the search intent Includes related and neighboring terms Answers popular questions on each topic Using TextOptimizer is easy: Run your core query you are creating content around (TextOptimizer runs your query in Google, extracts search result snippet and comes up with related terms to help you match Google's expectations better). Select 20-25 of the suggested terms you feel will fit your future content best and include them in your copy naturally. Use suggested questions to cover in your copy and structure it better (using subheads). Run the tool again, this time using your written content, to see how well you did optimizing your copy. Google  claims that more than 90%  of their users turn to mobile devices and voice search for...Monitoring Your Efforts Closely Finally, with mobile and voice search on the rise, it has become much more challenging to monitor all your content marketing assets and, more importantly, identify the actual impact of each new (optimization) tactic you have experimented with. I am still trying to figure that part out (content analytics is never a finished task really), but what I started doing differently recently is recording all my content and website updates on a micro-level to see a bigger picture over time. Rankedy  is an interesting tool allowing you to create a micro-journal for each of your important queries allowing you to track if any of your content marketing tactics is bringing the desired ranking growth. I am using it to record everything I am doing to the site to later see the impact. Rankedy tracks both mobile and desktop rankings helping you understand the impact of your content marketing efforts. Video Marketing is Still on the Rise Video content has been on the rise for a few years now bringing in new customers' expectations. Your audience expects  to find your brand on Youtube and for many queries they expect to engage with the video rather than text content. Youtube being the second biggest search engine in the world and Google giving more and more organic search visibility to videos (through video carousels and video featured snippets), failing to embrace video marketing means failing to get found  online. There are a few reasons why many brands still shy away from video marketing: Video production is hard to scale. Video market seems already over-cluttered. Video marketing requires solid investment (either in time or money or both). Last year I did a detailed  step-by-step tutorial  on how to overcome all those challenges using content re-packaging tactics. The video creation tools that I listed there include: Blue Jeans to put together video interviews  with influencers  and customers. Filmora to create screencasts and how-to videos. Animatron to create professional entertaining or instructional videos. All in all, there are many more video creation tools (as well as both  video footage  and  free image  resources) allowing you to launch your video marketing strategy on a low budget and helping you find your style and voice in this fast-growing industry. When it comes to researching your video marketing opportunities, there's a tool for that too!   Video SEO Tool  (Disclaimer: This tool has been developed by the company I work for)  grabs your domain’s most important queries and returns the list of videos that rank for each of them stealing your clicks from organic search results. Simply enter your domain and see video opportunities for each high-performing page of your site: Now use the tools above to create better, more up-to-date, videos than those currently ranking in Google and you are in the video marketing game. Personalization Finally, another big marketing trend that is disrupting digital marketing in general and content marketing, in particular, is advanced personalization. While there's a lot being said about personalized marketing, not many businesses clearly understand the concept. Personalized marketing is often confused with these two older (but still valid) marketing tactics: Segmentation Persona building If you are doing either (or both) of the above (which you probably should), it doesn't mean you are embracing personalized marketing just yet. To help you out: Personalized marketing is not making other â€Å"customization-based† marketing obsolete. You still need to segment your optin lists to send more engaging emails. And persona building is still a valid way to better understand your target audience and create more relatable and engaging content. But what about personalized marketing? Is there any way to adopt this more complicated trend? While personalized marketing seems a bit intimidating, it's what your target customer may be expecting from you. With the biggest digital marketing players (e.g. Amazon and Netflix) already offering artificial-intelligence-driven personalized shopping experience and many digital brands offering on-demand and  over-the-top  content, more and more customers are willing to see the same level of personalization from other (smaller) publishers. The good news is, marketing technology is catching up: With tools like  Alter  you can offer personalized marketing experience to your audience on a small budget, with no in-house technology investment needed.

Saturday, October 19, 2019

Is genetic enhancement an unacceptable use of technology Article

Is genetic enhancement an unacceptable use of technology - Article Example Technology is making it possible for parents to choose the features that they would wish to see in their children by resorting to various modifications. In as much as the procedures are helping improve and advance life, there are concerns about the side effects that would accrue to such individuals. Just like medications that are used to treat various diseases, it is feared that the substances used for such modifications may have adverse effects on human beings and therefore tampering with their growth. The pressure to sue technology is taking a toll on many parents considering its wave. However, the procedure can only be used by few who can afford it considering its cost. This hence means tat there will be a big imbalance and a widening gap between the poor and the as the rich people find ways to make their children more productive and acceptable in the society (Loder, 2013). We may not able to prevent the wave that comes with technology, yet appreciating nature is vital.

Friday, October 18, 2019

Market Based Pricing Policy for on Street Parking in Seattle Downtown Research Proposal

Market Based Pricing Policy for on Street Parking in Seattle Downtown Area - Research Proposal Example In the reference to the calculations, it was noticed that price is not an adequate tool to control or change the parking trends and other parking behaviors. Regardless of parking price being increased by the parking department, some regions experienced increased occupancy, others reduced, while the rest remained the same. The study also gives the recommendations to ensure that the objective of reducing traffic and ensuring environment conservation is met. Introduction Seattle is a located in the northwestern region of United States. The metropolitan of the city has over 3.4million residents and it is the 15th largest city in United States. It is also a major sea port bordering the pacific region near Puget Sound and lake Washington around 183 Km from United States of Canada. It was previously inhibited by the Native Americans before permanent settlers occupied the city. Seattle city is very industrialized with logging being the leading industry, it is also shipbuilding centre and hig hly commercialized as it is Alaska’s gateway. ... The rates were switched from $1-$4/hour; this was to be applied in all 23 parking areas in the city. This report shows parking-pricing survey conducted with an aim of evaluating the new pricing system, it involved collection of large data and this were the results (U.S. Bureau of the Census, 2011). The study Description The study was used to develop recommendations for the purpose of implementation of the new pricing regulation in Seattle and its neighborhoods. The new regulation was put in place by the city council parking department to solve the current fluctuations is compatibility and demand for the current parking technologies. The study was quite extensive as is comprised of paid parking areas data collection, analysis, public engagement systems, and economic analysis. The results will be presented to the sound parking board under the city government which is comprised of different communities’ stakeholders. The board will afterwards provide valuable guidelines which wil l used to shape and define the final recommendations provided by the study (Parking pricing study, 2011). Below are the objectives of the new parking regulation: 1) To facilitate parking clients to easily locate a parking destination and at the same time balance the needs of lane users such as the loading and off-loading vehicles and give room for the transits stops. 2) Reduce green house effect, conserve fuel, and reduce traffic congestion while drivers are looking for parking. 3) Develop new communication and technology to ease parking as well as enhancing customer experience. 4) Increase parking near businesses by increasing the parking turnover Data collection methodology The month of June was the most appropriate for

Richard Cory from a Nineteenth and 20th Century Perspective Essay

Richard Cory from a Nineteenth and 20th Century Perspective - Essay Example The words have evolved from a nineteenth century idyll on a mysterious and respected man of a class admired from afar, to a modern icon of privilege, greed, self aggrandizement and abuse of position at the expense, as it is seen, of the common working man. There is clearly a connection in the struggle of the working classes prominent in American realism both at the turn-of-the-century and in the 1960s when Simon and Garfunkel wrote their lyrics. However, we see from the reaction of the speakers a growing sense of hopelessness and anger over time from Robinson’s character who, while going â€Å"without meat,† and cursing â€Å"the bread,† still await â€Å"the light.† (Robinson 13-14). For Simon and Garfunkel’s character there seems no hope, no â€Å"light† as they say, â€Å"And I curse the life I’m living and I curse my poverty† (Simon and Garfunkel 6-7). As an extension of the realism of the nineteenth century, Robinson can be placed at the beginning of the â€Å"naturalist movement,† which sought to write â€Å"about the fringes of society, the criminal, the fallen, the down-and-out, earning as one definition of their work the phrase sordid realism† (Penrose par. 18). ... 3). Simon and Garfunkel, from a more acerbic, less flattering perspective suggest Cory as a superficial product of being â€Å"born into society, a banker’s only child† (Simon and Garfunkel 3), hardly a gentleman whom, it is rumored, hosts â€Å"parties and orgies on his yacht† (Simon and Garfunkel 14). While Robinson’s rich man is almost ethereal, the other is portrayed as a negative product of wealth and power—an advantage despised by the narrator who complains: I work in his factory And I curse the life I'm living (Simon and Garfunkel 27-28) From an historical perspective this difference in viewpoints projects the naivete of earlier times when the rich were placed on pedestals, and by the sixties were viewed in a less positive social light. Instead of Robinson’s main character as a man â€Å"possessed by disgust and self pity† (Kaplan 36), Simon and Garfunkel’s character is a self aggrandizing, morally bankrupt product of wea lth and privilege. Neither man can assuage their consciences: Simon and Garfunkel’s although he â€Å"freely gave to charity† (Simon and Garfunkel 23), nor Robinson’s, though he condescended to greet his lesser beings with â€Å"Good-morning† (Robinson 8). The overriding sense in reading both the poem and Simon and Garfunkel’s lyrics is one of irony, though in Simon and Garfunkel’s the reader gets a better glimpse of the man. Yet according to P. Cohen, Robinson’s â€Å"Cory† is the perfect parable set against the perfect irony that pervades the work. P. Cohen writes: â€Å"Richard Cory†Ã¢â‚¬ ¦[illustrates] how we, as individuals, should cherish that which we have, because the truly important things in life can be lost if our attention strays to envy.

Thursday, October 17, 2019

ADOLESCENCE ADDICTION Essay Example | Topics and Well Written Essays - 500 words

ADOLESCENCE ADDICTION - Essay Example She smokes marijuana twice a week, drinks alcohol one to two weekends a month, and she is starting to get addicted to cocaine. Maria’s diagnostic criteria would involve clear communication, intervention and treatment by various parties concerned. The type of substance use diagnosis that may apply to her involves the use of structured devices to accurately identify the type, of disorder or addiction she is suffering. Secondly, withdrawal effects might also have an effect in her alcohol and cocaine habits. Signs/symptoms showing that Terry is an addict are easily identified from his inability to perform his task at the workplace. He is a heavy drinker who often suffers from blackouts, he experiences mood swings that make him violent and angry, thus suffers from relationship problems with his girl friend. Lastly, Terry suffers from withdrawal problems as he unsuccessfully tried to limit his heavy drinking behavior with no success. Terry’s diagnostic criteria for alcohol abuse are that he has been a heavy user for more than three years resulting to failure in accomplishing outstanding obligations at work (Rosner, 2012). The use diagnosis that might apply to Terry involves the development of tolerance to help him reduce the effects of the taken alcohol and cocaine. Withdrawal might also apply in Terry’s alcoholic and cocaine case. In my opinion, DSM-IV is not effective in the above cases since it raises a lot of confusion in its remission effects. DSM-IV will have negative impacts when applied on Maria and Terry because of the stigma associated to patients who are subject to its labeling. Secondly, the method might also lead to misdiagnosis since it has not been certified as being the best method for treating patients who experience similar conditions to Maria and Terry (Fauman, 2002). Conclusively, adolescence addiction is an emerging issue in the society affecting both the society and the individual who indulge into the addiction. Most

Green Computing Research Project Part 2 Case Study

Green Computing Research Project Part 2 - Case Study Example The company will need a well functioning network that will enable the two IT analysts to maintain and implement the system by consulting Christian at the code company. This will need them to interact and work together by testing the codes of the application and ensuring that the application will be running without any problem. Compatibility will also be needed by using the required printing software that will be installed in the computers when the customers need to scan their checks. By analyzing the best printing machines the company needs to contact DevAn Consultants for them pick out the best machines needed for the project. This will be done while looking for the best market of the printing machines and considering the kind of applications that will be used in the system. The scanning project will enable the customers in the company to have an easy time to communicate with the company by sending their information and checks to the company by scanning their documents. This has been a request that has been made by many of the customers in order for them to avoid insecurity and save time. As stated early, the customers will be scanning their checks and documents then send them to the company by filling in their personal information that will be protected by the company’s security. Each customer is required to send the information from anywhere provided he or she accesses the internet. For a customer to be able to use the service, he or she will first fill in the required information for the transaction to be successful. Before the scanning starts the company must ensure that there is a network for the customers to access the company’s website. This will also be accompanied by the security the company is to provide to the customers. This includes installation of maintenance software and the security protection system in the company’s system. Example is the anti virus which will protect the company site from any malware

Wednesday, October 16, 2019

ADOLESCENCE ADDICTION Essay Example | Topics and Well Written Essays - 500 words

ADOLESCENCE ADDICTION - Essay Example She smokes marijuana twice a week, drinks alcohol one to two weekends a month, and she is starting to get addicted to cocaine. Maria’s diagnostic criteria would involve clear communication, intervention and treatment by various parties concerned. The type of substance use diagnosis that may apply to her involves the use of structured devices to accurately identify the type, of disorder or addiction she is suffering. Secondly, withdrawal effects might also have an effect in her alcohol and cocaine habits. Signs/symptoms showing that Terry is an addict are easily identified from his inability to perform his task at the workplace. He is a heavy drinker who often suffers from blackouts, he experiences mood swings that make him violent and angry, thus suffers from relationship problems with his girl friend. Lastly, Terry suffers from withdrawal problems as he unsuccessfully tried to limit his heavy drinking behavior with no success. Terry’s diagnostic criteria for alcohol abuse are that he has been a heavy user for more than three years resulting to failure in accomplishing outstanding obligations at work (Rosner, 2012). The use diagnosis that might apply to Terry involves the development of tolerance to help him reduce the effects of the taken alcohol and cocaine. Withdrawal might also apply in Terry’s alcoholic and cocaine case. In my opinion, DSM-IV is not effective in the above cases since it raises a lot of confusion in its remission effects. DSM-IV will have negative impacts when applied on Maria and Terry because of the stigma associated to patients who are subject to its labeling. Secondly, the method might also lead to misdiagnosis since it has not been certified as being the best method for treating patients who experience similar conditions to Maria and Terry (Fauman, 2002). Conclusively, adolescence addiction is an emerging issue in the society affecting both the society and the individual who indulge into the addiction. Most

Tuesday, October 15, 2019

Overrepresentation of aboriginal youth in the canadian criminal Thesis

Overrepresentation of aboriginal youth in the canadian criminal justice system - Thesis Example uths depend on social aid, statistics indicate that on-reserve Aboriginal individuals that rely relying on social assistance comprise of 35% of the entire Aboriginal youths; this is a high rate in relation to the 5% of the Canadian population which depends on social support (Sprott and Doob 28). This statistic is a direct reflection of the high levels of on-reserve Aboriginal youths that depend on the social securities. This describes the high crime rates experienced among the on-reserve Aboriginal youth in relation to the off-reserve aboriginal youth. This aspect continues to contribute to the overrepresentation of the Aboriginal youths in the Canadian Criminal Justice System. In addition, there is a likelihood of readmitting an aboriginal youth-delinquent to a federal custody more than a non-Aboriginal youth. The overrepresentation of the Aboriginal youths is also reinforced by the fact there have been inadequate improvement of the general circumstances of the indigenous youths in the past two decades despite various partnerships, reports, reviews and various strategies. As a result, Canada continues to witness the overrepresentation of the Canadian Criminal Justice System. Additionally, the growth rate of the aboriginal population has grown significantly in relation to that of the non-Aboriginal between 1995 and 2006 (Munch 41). This reflects the current high number of the Aboriginal youths experiencing unemployment and engagement in drug abuse. Statistically, the Aboriginal population grew by 45% in relation to that of eight-percent among the non-indigenous group (Munch 33). For instance, the Metris growth number was approximately 389,000 while that of Inuit was about 50,000. On the other hand, the First Nations’ growth number was approximated at 698,000 (Sprott and Doob, 34). These figures represent the present number of aboriginal youths; as a result of high levels of social inequity between the aboriginal and non-aboriginal youths, the high number of

Monday, October 14, 2019

Maggie and Dee & sisters Essay Example for Free

Maggie and Dee sisters Essay Everyday Use is about these two colliding characters: Maggie and Dee are sisters. In the story, Maggie seems to be the powerless and passive character. She had scars from being burnt and this experience brought her to directed inward. She valued the things that are less superficial and more meaningful. She has stayed with her mother and there she learned making quilts. Dee is more the outgoing type. She cares a lot about her style. She’s into physical appearance and boys are one of her interest. Thesis Statement: The central conflict this part of the story is the triumph over legacy – who will be recognized as the successor? This very powerful story revolves around the quilt. As Dee tries to win the quilt, she also seeks her long-lost heritage after a long time of absence. (Walker 278). (66) â€Å"’Maggie can’t appreciate these quilts! † She’d probably be backward enough to put them to everyday use. †Ã¢â‚¬â„¢ Dee always tries to prove herself in the way of her power to persuade and aggression (Walker 278): (68) â€Å"But they’re priceless,† she was saying now furiously for she had a temper. Maggie would put them on the bed and in five years they’d be in rags. Less than that! †Ã¢â‚¬â„¢ But Maggie is a strong person with inner strength and she knows that the legacy has been passed on to her (Walker 279). (74) ‘â€Å"She can have them Mama, â€Å"she said like somebody used to never winning anything reserved for her. â€Å"I can ‘member Grandma Dee without the quilts. † Maggie said. ’† The mother knew that her daughter Maggie has been the one who deserves the heritage. Although Maggie seems weak and she will talk in peace (Walker 279). (75) ‘â€Å"She stood there with her scared hands hidden in the folds of her skirt. She looked at her sister with something like fear. But she wasn’t mad at her. This was Maggie’s portion. This was the way she knew God to work. †Ã¢â‚¬â„¢ Towards the end of the story, Dee knows that her mother fought for Maggie and has won the battle. She denies herself from humility that she lost (Walker 279). (81) ‘â€Å"You ought to try to make something of yourself, too, Maggie. It’s really a new day for us. But from the way you and Mama still live, you’ll never know it. † Dee will always hide the loss. She will not be someone who will stand up for defeat and that is in a way being a coward (Walker 279). (82)â€Å"She put on her glasses and hid everything above the tip of her nose and her chin. † Conclusion: Everyday Use explores the long years a mother’s will to raise her children, see them grow and realize their identity. Maggie spent her every day with her mother and her mother experienced her presence for the longest years. Meanwhile Dee has spent her life away from her family. The one who has learned the craft of quilting which signifies her unconditional love for her family is Maggie and finally her mother realizes that and in all sense she deserves that honor of their heritage. Citation: Walker, Alice. â€Å"Everyday Use. † In Love and Trouble: Stories of Black Women. Harvest Books (1974): 272-279.